Book a Meeting

for Startups

$499 $199

A tactical guide to develop market fit early so you can stand out and sell more.

  • Video/Audio Classes
  • Real-World Case Studies
  • Build-Your-Own Templates
  • Pre-recorded Q&A
  • Lifetime Updates

Moving from launch to market fit is incredibly challenging.

That’s because the skills and focus needed to build a product or service are nothing like those needed to convince a customer there’s value in it. Especially when compared to what they’re already comfortable with.

It’s even more difficult if you don’t stand out to the right customer.

Which starts with first being able to identify and speak with them. What makes them your best fit? How will they find you? What do they need to understand about you?

The secret lies in understanding why people buy.

If you’ve ever tried to sell something before, you know firsthand how difficult things can get. Your prospects object to everything from features to price citing ways they’ve already solved the problem you serve. But what if there was a way to attract prospects without selling against competitors? A way to offer your product to someone relieved to find it?

Positioning for Startups

Create and hold a unique place in the mind of your customer.

Know What Customers Want

Build your business on an understanding of what your prospects are actually trying to achieve, then guide them to a solution without any high-pressure tactics.

Improve Your Conversions

Learn how to clearly communicate the value you offer in a compelling way that turns “no” into a natural “yes.”

Scale With Consistency

Grow your marketing efforts with less friction by developing a common thread that compounds your message when broadening your reach.

Inside This Course

Shaping Value Framework

We walk you through the seven fundamental components to demand-side positioning to better understand & align with your customers. This customer-centric foundation is what you’ll build sales, marketing, and product development on.

Expressing Value Framework

This is where strategy meets today’s overcrowded marketplace so that you can be seen and heard. With real world case studies and guided exercises, learn how to use positioning to develop your own sales narrative from the five key story elements that will later influence all of your communication and brand assets.

Applied Learning Exercises

Study and practice the material on your own time. Throughout this course, we’ll introduce several techniques to help you master positioning and provide examples of how it influences more than sales and marketing. The exercises and templates are designed to apply the lecture material to your own business.

From The Instructors

This course is the missing piece to all of your growth challenges.

In our experience across hundreds of businesses, from startups to global enterprises to mentoring and speaking with accelerators around the world, the universal barrier to growth is tied directly to a prospect’s preconceived value of a product or service.

Yes, they have a need or desire, but they go into conversations assuming many things already.

How you compare to others.

The impact of what you offer.

Opinions on your price.

And the list goes on and on.

Almost every customer initially turns down a product or service because it didn’t meet their early expectations. But how can you meet expectations if you don’t ensure they align with what you offer?

Instead of letting your prospects imagine their own reference for what you’re offering and it’s value, you can deliberately set the context that enables the desired action.

This is critical because products and services rarey sell themselves. It’s the simple action of aligning the prospect’s struggle and pursuit of a solution that converts skeptics into paying customers.

But simple isn’t the same as easy. Yes, this takes practice, and yes, you’ll need to test and iterate. But knowing how to start and chart the path forward is the key to your success.

In this course, we take you through the methodology to shape and express positioning to not only find out what customers actually want from you, but to learn how to clearly communicate how you’ll uniquely provide that outcome.

Convincing people to buy something is difficult. We know. But with the right preparation, you can level up your ability to attract and close customers, and be more confident in sells, marketing, and even product development efforts.

We hope you’ll join us in this course. It’s an important one you and your business don’t want to miss.

Chris Williams Headshot

Chris Williams

Chris is an awarded director, designer, and strategist for Fortune 100 brands and startups across a wide range of industries. He’s a Managing Partner and Co-Founder of Wolves Not Sheep, editor of, and serves as an active mentor to accelerator programs across the U.S.

Jack Bewley Headshot

Jack Bewley

Jack is a developer, product lead, and strategist for emerging tech, products and services. He’s a Managing Partner and Co-Founder of Wolves Not Sheep focusing on commercially-driven strategy, design and implementation of brand, roadmap and consumer experiences across all business touch points.

Who This Is For:

If you struggle to sell what you know is a great product or service, this is for you.

We know gaining traction is hard, especially if this is your first time trying it for yourself. It’s easy to get distracted by competitors or feel intimidated by that nagging question in the back of your mind asking “why isn’t this working?” In this course, we’re sharing all of our techniques to build a foundation that attracts best fit customers without having to sell them on why they need you. This is especially important for:

Positioning for Startups

A tactical guide to develop market fit early so you can stand out and sell more.

$499 $199

Launching March/April 2021. First 100 people to sign up will receive the pre-launch discount pricing.

What’s Inside
  • Video/Audio Classes
  • Real-World Case Studies
  • Build-Your-Own-Tools & Templates
  • Pre-recorded Q&A
  • Bonus Content
  • Lifetime Updates