Wolves, Not Sheep.

We offer brand creation and development through a mixture of strategy, identity design, storytelling, and digital development. We also have a small team of experts called in specifically for projects requiring photography and/or video.

A comprehensive branding or rebranding project takes on average 10-14 weeks from project kick-off. The process is flexible and adjustments can be made if you need to move faster – or slower. This timing can extend with web development and/or launch-related deliverables.

One who resonates with our core belief and strategic approach. They are:

• “Buy-in” at the top and full leadership support and participation.
• Prefers to stand out rather than blend in.
• Believes “brand is more than a logo.”
• Open-minded to new ideas.
• Active decision-makers.
• Encourages us to follow our process.

Yes, a brand without consideration of brand strategy, and business strategy, is destined to be, at best, pretty art. Brand strategy provides the direction and alignment for all creative, communication, and sales outputs. Understanding the strategy helps determine what aspect of the brand needs work, which aspects are contributing to issues, and which are assets to the business.

For example, a new marketing campaign may generate short term interest, but without a strategic connection and approach, it may fail to attract, engage, and retain the right audience. A new logo or identity likely won’t fix your sales team positioning a product one way, while your engineering team builds it for a different position in the market. This is an alignment issue, and a red flag that your brand strategy is not in place.

Whether redefining a brand, building a new one, or tackling specific business challenges, we always begin with strategy. We aim to align the outputs of the business with your brand’s long-term vision, values, and business objectives. This way, we ensure that every initiative has the same strong foundation, is purposeful, and contributes meaningfully to your business’s success.

Yes. Strategy is the foundation of every project we do. We’re happy to lead strategic work without creative execution.

Yes. While we've seen time and again the necessity and value of our strategic work, we understand that your company might already have a strategy in place. We would request to be able to review this strategy to make sure it meets our standards in a way that we can confidently execute against. If it does, we can definitely provide creative services built upon your existing strategy.

You will work directly with one or both of our founders. This includes regular status updates and direct access for questions and/or ideation. We do not hand off work to junior staff when you're not in the room. There are several other people on our team with specific skillsets who you may meet depending on the project deliverables.

We pride ourselves on the depth of our experience, and the projects we’ve completed with our client partners. With a history spanning long before forming Wolves in 2019, we’ve had the privilege to work with numerous brands across various industries, all with unique tastes and specific challenges. Your challenge and its outcome will also be unique. Your solution will not be a reflection of our style or our past client's designs. In place of a single portfolio of design considerations made for others, we share outcomes. However, we do maintain an archive of all our projects. We’d be more than happy to share relevant examples from our comprehensive body of work if there’s a specific project type you’re interested in.

Yes! For design, we prefer to work early with interior designers and architects to better connect the brand story throughout the build and/or renovation process. For guest experience, it’s always beneficial to get property management involved sooner rather than later to help shape service and activations.

Yes! While we are a preferred vendor for Marriott International and their Tribute Portfolio, we love working with independent owners.

Yes! We have a long history of working with F&B directly and would love to add you to that growing list.

We do entertain Requests for Proposals (RFPs), however, our approach is unique and we turn down more projects than we take on. We believe that successful collaborations are built on strong, mutual relationships. Most RFPs don’t allow for deep questions around scope, business strategy, or alignment.

Designing a new guest experience can be a lengthy and passionate process and the team you build to take on the challenge matters. When we receive an RFP, we consider it under the condition that we can meet with the executive team first. This allows us to understand your vision better, align our goals, and evaluate if we are the right fit for each other. If we’re not, we’ll tell you upfront.

We try to prevent this by aligning our thinking to an agreed-upon strategy and ensuring we co-create together throughout the process. From day one, we’re on your team and want to keep it that way. If you feel that our work missed the mark, we’ll talk openly about it to figure out why it isn’t working for your team. With clear feedback, understanding, and goals in mind, we’d offer our professional opinion on how to solve the problem, and then we’d get to work on doing just that.

We conduct a thorough immersion to gain a deep understanding of your business. We listen intently and perform a number of discovery activities:

• On-site visit/tour
• Leadership interviews
• Desk research (competitive audits, visual audits, landscape audits)
• Facilitated strategic workshops

We don’t operate like a vendor. You’re hiring us to join your team for the duration of the project. This will be a very collaborative partnership. We can’t do a great job without that iterative relationship.