Wolves, Not Sheep.

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Bred for now and next — far from ordinary.

Today's rapid pace of change creates unique business challenges, capable of impeding progress, unmet by traditional partners.

The problems that feed off this gap between marketing agencies and management consultancies must be approached differently — creatively.

Wolves, Not Sheep is a brand innovation consultancy for restless businesses.

Paths made.
Never followed.

Designed to traverse innovation, branding and experiences, we help change-seeking C-suites and founders hunt for what’s next.


Offering creative capital on an equity-for-services basis, we increase the value of early- and growth-stage startups beyond attracting attention. We help with product, model and market — identifying and creating opportunities through positioning, strategy and design.


Designed to increase brand relevance, we apply multi-disciplinary expertise to provide objective consultation and a challenger mindset to established companies that have reached an inflection point. We attack these opportunities differently to uncover uncommon growth.

Challenges met.

These are only some of the challenges we’ve been asked to hurdle. Your challenges, and therefore opportunities, will look different. Borrow our team for an hour and let's discuss.

  1. How can our team maintain our viewership after losing one of the highest-earning basketball players in the world?
  2. What can our nonprofit do to double contributions to our outreach programs in one night?
  3. How can a heavily regulated international family of business-to-business brands begin speaking directly to consumers?
  4. How can we reinvent our 60+ location chain to overcome a growth plateau?
  5. What can a declining retail center do to attract premium brand interest in an increasingly direct-to-consumer dominated market?
  6. How can a mother’s passion become a disruptive platform for graduation accessed by millions of students?

Find a way or
make a way.

We offer two models of collaboration designed to help companies develop change that matters. Your way forward may be one or a series. Let's discuss.

Innovation Sprints

Short engagements designed to attack a specific challenge or suspected opportunity at speed.

Transformation Projects

Broader reaching and more complex challenges that require ambitious problem-solving.