A common thread can create an uncommon bond.
We use design and storytelling to forge uncommon bonds between people, design, and actions that lead to what ultimately feels like inevitable and effortless decisions. Everything from construction to naming, branding to interiors, and service to marketing each decision flows into and influences the next.
We guide you with research and strategy, brand and identity development, and storytelling through signature guest journeys. By collaborating with interior designers and property management we pull the brand promise and personality of a place into every guest interaction. All to give you a reason to be remembered and talked about.
Designed to create & develop experiences that people book.
Strategy & Positioning
We start with successfully identifying and defining the stand-out assets of a place. Putting them together in a way that creates a clear vision for the brand, its story, and positioning. Grounded to align people, staff, and ownership with a clear direction for translating it into reality.
Brand Development
Brands are for people. To build desire and trust they need to be driven by relationships first, economics second. More than rigid logos, they’re a cocktail of culture, aesthetics, and perspective. They serve as the inspiration and “true north” for operations and design disciplines, ultimately used to deliver a cohesive and sought after experience.
Guest Experience
Places are made by people and the events those people experience. The stories used to influence those experiences need to reveal the nuanced character of a place in noticeable ways to carry it into the hearts and minds of others. This requires tangible elements of how the destination’s brand will be “felt” and interacted with throughout the guest journey.
Our name is a reflection of our approach.
We don't act or think like most. We know because we've spent the better part of the last two decades developing award-winning advertising, brands, and user experience for your typical big agency clientele. While there was a lot to love, only a small percentage of that time was spent clarifying and articulating the real value of those businesses and the connections that drew people to them.
So, we decided to build something new. Spending nearly two years quietly iterating on what has become Wolves Not Sheep. Fast forward to today and our original idea remains:
You can build an uncommon advantage if you understand and build for your customer through every effort of the company. Work with us and together we'll build an experience for the guest you want, not the one you see in the mirror.