Successful startups aren’t built by one big decision. They’re built by countless small decisions all oriented in the same direction.
After working with hundreds of other businesses, established and new, big and small, we’ve learned that setting this direction is one of the hardest and most common challenges faced. Mission statements, brand purpose, even value propositions work towards this effort, but all fall short. Why? They’re focused in the wrong direction.
Realizing the potential of your startup starts with your customer’s world. It takes having a clear and fundamental understanding of the changes happening in it. Then shaping the value you provide by how you help them progress through these changes. To help, we’ve built a collaborative process of discovery, articulation, and delivery.
This 4-week sprint is designed to build and validate a strategic narrative that serves as the foundation for your brand strategy, differentiation, and decision-making.
After the value shaping work, this 8-week hands-on effort provides guidance, design and development to express that value in brand touchpoints with the highest impact on the next major milestone – from investor decks to marketing websites to brand updates and customer experiences.
Our team utilizes a wide set of disciplines to shape and express the value each new venture has to offer. From guidance to hands-on support, doing this could include strategy, business design, as well as design and development of both brand and digital experiences.
We each spent the better part of the last two decades in advertising, brand building and user experience. While there was a lot to love, only a small percentage of that time was spent clarifying and articulating the real value of those businesses, which arguably holds the biggest impact on everything that follows.
So, like you, we decided to build something new. Spending nearly two years quietly iterating on what has become Wolves Not Sheep, fast-forward to today and our hypothesis remains. You can build an uncommon advantage if you understand and communicate your real value through every effort of the company and every step of the customer experience.