To uncover unconventional perspectives on business and brand building we stay curious — talking to and stalking the latest generation of disruptive thinking. To be inspired, knowledgeable, and track insights worth sharing. We curate our findings here into a collection of disruptive thinking to influence those looking to stand apart from the crowd.
We collect observations from the wild and periodically publish curated field research booklets. In the current issue we look at the threats associated with competitor obsession, the power of fans and the nerve to throw away everything you know in pursuit of what comes next.